U.S. TRAVEL ASSOCIATION SELECTS GEOFF FREEMAN AS PRESIDENT AND CEO
Freeman Promises to “Continue to Raise the Bar” as
he Rejoins the Travel Industry
Geoff Freeman. |
Over the past 20 years, Freeman has built an approach to association
leadership that is centered around industry unity and transformational change. In
his previous leadership role at U.S. Travel, Freeman’s strategic work led to
the industry’s signature bipartisan legislative victory establishing the Travel
Promotion Act of 2009 and creating Brand USA. Other accomplishments included
leading the industry effort behind the creation of TSA PreCheck and
establishing the Meetings Mean Business Coalition.
As CEO of the American Gaming Association from 2013 to 2018, Freeman led
an industry-wide campaign to legalize sports betting and expanded the
organization’s membership to include tribal gaming entities. As CEO of the
Consumer Brands Association, he galvanized industry support behind a
transformation strategy: defining a new brand identity, growing membership,
strengthening the organization’s leadership team and re-establishing the
association as a Washington, D.C. powerhouse.
Freeman succeeds Roger Dow, who is stepping down following a 17-year
tenure as leader of the organization.
Christine Duffy, National Chair of the U.S. Travel Association and
President of Carnival Cruise Line, said: “We are proud to welcome Geoff Freeman
back to lead the U.S. Travel Association. Geoff is highly regarded in
Washington and well known across our industry for his strategic work to
conceive campaigns and programs that opened new pathways for growth in the
travel economy. Now, returning to lead the association, Geoff will continue
bringing a fresh and strategic approach to advancing the mission of U.S. Travel
in its next era.”
Freeman said: “I am eager to get to work on behalf of this incredible
industry, which has long held a special place for me. There are few industries
more essential to the nation’s economy, more connected to consumers and more
critical to bringing Americans together than the travel industry. I believe
U.S. Travel’s talented team can continue to raise the bar, and I’m excited to
roll up my sleeves and get started.”
Added Freeman: “I’m proud and honored to succeed Roger Dow, who has been
a profound leader and important mentor to me. I give Roger my sincere thanks
for all he has done, for me and for the travel industry.”
A native of Port Washington, Wisconsin, Freeman is a graduate of the
University of California, Berkeley.
The nationwide search to identify the association’s next president and CEO was guided by a nine-member Search Committee representative of core segments of the travel industry, led by Duffy and supported by Heidrick & Struggles.
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