CHOOSE CHICAGO LAUNCHES NEW COMMUNITY-DRIVEN CAMPAIGN POSITIONING CHICAGO AS A PREMIER GLOBAL DESTINATION
Launching ahead of IPW 2025, the “Never Done. Never
Outdone.” campaign is an invitation to experience a Chicago that is endlessly
creative, relentlessly driven, and always ready to surprise you.
Choose Chicago today announced the launch of a new marketing campaign to position Chicago as a premier global destination for leisure travel, meetings, and events. The new “Never Done. Never Outdone.” campaign was informed and influenced by a year-plus long brand strategy effort consisting of over 300 community and industry listening sessions, focus groups, sentiment surveys, social listening research, and brand showcases.
