#IPW2025

 ORLANDO UNVEILS WHAT'S NEW FOR 2025 AT IPW

Visit Orlando, The Official Tourism Association® for Orlando, announced exciting new updates from The Theme Park Capital of the World at IPW in Chicago. From 2024 visitation numbers to the first new theme park to open in 25 years and other major attractions, hotel and shopping options, Orlando continues to lead the way as one of the most dynamic travel destinations in the world.

Orlando Announces 75.3 million Visitors in 2024

Orlando welcomed more than 75.3 million visitors in 2024, a 5.9% increase over the previous year, maintaining its position as America's most visited destination. International visitation reached 6.5 million, reflecting growth in key markets with Canada remaining the top international market, followed by UK, Brazil, Mexico and Colombia. The destination's growth is a testament to the uniqueness of Orlando; the city's increasing global connectivity, with new and expanded airlift in nearly all of Orlando's top international markets; and the efforts of travel trade partners, including Visit Orlando's network of international representation in 12 markets, with recent additions in Spain, France, Chile, Peru, Argentina and India.

2024 International Results – Top 5 Origin Markets: